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Article of Interest: Are Your Rewards Cultivating Your Customers or Driving...
Customers love rewards. Rewards can make customers loyal to your brand and help you to gain new customers. If the rewards are lucrative enough, they can even coax customers from your competitor(s)....
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Rewarding Loyalty – The Incentives Have Changed but the Idea Remains the Same
Helping my co-workers prepare for our November 15th Webinar, “Rewarding Customer Loyalty One Unforgettable Experience at a Time” took me back to my years working in the incentive marketing business...
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Article of Interest: A Three Step Approach for Retail Loyalty Program Success
We’ve all heard of Groupon and Living Social – and many of us have purchased something from one or the other. In fact, according to a recent ForeSee study of more than 22,000 customers of ecommerce...
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Rewarding Customer Loyalty One Unforgettable Experience at a Time
Live Webinar, Tuesday November 15, 2011 at 1:00 p.m. ET Presenters: Jamie Comiskey, Vice President, Experiential Programs VIPdesk Mark Robeson, Senior Vice President, Sales and Marketing, VIPdesk...
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Article of Interest: Rewards Breakage – Boon or Bane?
I recently read a rather lengthy article, “Rewards breakage-boon or bane? The role of technology in optimizing breakage” by Sanjai Velayudhan, Senior Manager, Loyalty Programs, ITC Infotech. This...
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Article of Interest: Customer Loyalty: Beyond Earning Miles
It’s hard to believe that loyalty programs started thirty years ago. Thanks to the AA Advantage, others followed suite – and many of us have been lucky enough to cash in on “free flights” and other...
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Exceptional Customer Service: The Most Important Aspect of Customer Loyalty
Recently VIPdesk and Affinion Loyalty Group conducted a survey of Loyalty Marketing Professionals which revealed the importance of exceptional customer service, exclusive rewards and concierge service...
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Linking Customer Loyalty to Business Outcomes
According to an article I recently came across by Chris Cottle, companies today, need to take a more holistic approach to creating greater customer loyalty and engagement−and like I said in my last...
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Article of Interest: Seven Ways to Make Your Customers Love You
The article Seven Ways to Make Your Customers Love You is a great article; but quite honestly, a lot of the information is mere common sense. It is good, however, to read (and share) articles such as...
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Concierge Services: From the Hotel Lobby to the Palm of Your Hand
The Evolution of Concierge Services The origin of the word concierge is uncertain, but many believe that it comes from the Latin word “conserves,” meaning “fellow slave.” Others claim that the first...
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